Believed to have originated from US naval aviation, the term “Situational Awareness” fundamentally means knowing where you are, what you can do and how to do it, taking context, circumstance and consequence of action into consideration.
“Situational Awareness (SA) involves being aware of what is happening in the vicinity, in order to understand how information, events, and one’s own actions will impact goals and objectives, both immediately and in the near future”: Wikipedia.
At STAATUS we regard having Situational Awareness as vital for optimum business outcome and greater success in the modern highly competitive markets of today and into the future.
The importance of effective decision making in business can never be overstated. Every day across the world of business, decisions are made at all levels based on educated guesses with either out dated, limited or no information at all. Decision makers are often further impaired in taking timely and appropriate effective action by the restrictive nature of their disparate business solutions.
Invariably, these situations are caused by the disconnect that exists between operational and administrative systems, i.e. front and back office activity. In most cases the consequences of such decisions and delays are very costly, never analysed and overlooked in the continuance of day to day business.
It stands to reason that for best results in business operations and performance for improved business outcomes, decision makers at every level across the enterprise need constant access to accurate and real-time information with the ability to take subsequent, appropriate and timely action as required.
“Situational Awareness” with the critical elements of “Context, Circumstance and Consequence” applied and understood, delivers Transparency, Trust and greater Collaboration amongst all stakeholders of a business enterprise.